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Reima’s journey since 1944

Reima’s story begins in 1944 in the small town of Kankaanpää, Finland. We started our business by repurposing old army uniforms to create safe, functional and comfortable clothing for the entire family. And we’ve never stopped researching and developing our ideas since.

Today we are creating award-winning kidswear, products and services that will keep our children and our planet safe. From our material innovations to our recycling initiatives, we put responsibility into every step of our process.

All our products are developed in Finland and manufactured by our skillful suppliers in Asia. Every part of our process is responsible.

And because we’re always exploring, discovering and asking, where next? Reima is now sold in 70 countries across the world, from our bespoke stores to carefully selected retailer partners and the much loved Finnish Baby Box. We also have online shops in Europe, Canada and the US.

Because we’re growing too, our head office is now situated in the bigger Finnish town of Vantaa. To help us think of every little detail along the way, we employ almost 500 people around the world. And together, we strive to make Finland proud.

Our important milestones


  1. 1944

    Reima founded in Finland

    Reima's story begins in 1944 in the small town of Kankaanpää, Finland, when we started making workwear out of old army snowsuits.


  2. 1966

    We invented Enstex material

    During its time, Enstex was a revolutionary material, with durability and water resistance as the key features.




  3. 2008

    Play Layers

    Our invention, the Play Layers layered clothing system, connects mid layers to outerwear with snaps.



  4. 2015

    Reima available in 30 countries



  5. 2017

    Our Global Ecommerce platform launch, Solution Sales launch. Reima available in 70 countries


  6. 2018

    2018 Our clothes got second life via partnership with emmystore.com.


  7. 2019

    Reima turned 75 years!
    See video