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Celebrating 80 years of kids

We’ve been championing kids being kids for 80 incredible years. Designing durable and practical weatherproof gear is what we know best. In short, gear that let kids play more and parents stress less. That's worth celebrating!

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Hard working style, made to last

We've been fueling kids’ adventures since 1944, with gear designed to withstand their boundless energy. But we don't stop at durability; in our 2024 collection, over 90% of our styles use more sustainable materials, including recycled and organic fabrics. Tougher gear isn't just better for your kids; it's better for our shared future.

Meet Dazzle and Jubilee anniversary prints

Designed by the talented designer Kira Uschanov, Reima anniversary patterns draw inspiration from our vibrant history and the magical Finnish outdoors. Our Dazzle and Jubilee prints celebrate a Nordic lakeside sentiment and 70’s groovy printmaking.

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Shop new Jubilee prints

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Happy new school year

From comfort in the classroom to playground fun – Reima brings you the best-performing back-to-school gear all in one place. Combining quality, functionality, and style ensures that our clothing will last through the school year and even to the next kid.

Your trusted daycare essentials

Daycare days are filled with outdoor activities, no matter the weather. With gear that's both functional and practical you can be sure your little one stays dry and comfortable all day long.

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