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Sustainably designed apparel that lets kids be kids

We’re Reima, the number one kidswear brand from Finland. Reima apparel lets kids play, learn, and explore the outdoors. We design functional clothes for kids ages 0 to 12, thinking of every detail so that you and your child can focus on what matters the most: an active life together. 


For all kids, in any weather

Here at Reima, we know kids. That’s because we’ve spent decades innovating functional clothing that let kids of all ages, shapes, and sizes feel comfortable and confident outdoors. Our award-winning apparel keeps your kid protected from head to toe, be it from the sun or the snow – or anything in between. Whether your outdoors is an urban jungle or nature trails, the seaside or the countryside – in Reima gear, you and your child can make the most of them all. 

Why outdoor play is good for you

Being active outdoors is good for kids’ health and wellbeing. It’s also a great way to learn to love nature and how to protect it. Nordic kids are encouraged to spend time and play outside, and because play is proven to give children a better future, we design clothes that enable an active childhood to all kids all across the world. Our clothes are durable and sustainably-designed, made to be passed from kid to kid and, whenever possible, ultimately recycled into something new.


Over 80 years of innovation

Kids, just like yours, have been inspiring us for over 80 years. The Reima story started in Finland in 1944, by repurposing tents into workwear. We've continued by developing durable materials for kidswear, and we haven't stopped researching and innovating. Today, our passion is to make our products safer, stronger, warmer, and even more waterproof, to ensure an easy everyday life for you and a bright tomorrow for our kids.