Our mission is clear: we need to take care of our planet for our children’s sake.

Durability is one of the best ways to save precious natural resources, which is why it’s Reima’s top priority in sustainability. Reima gear is designed for an active childhood, so that kids can always be ready for new adventures.


From material innovations to recycling initiatives, we put responsibility into every step. We’ve been on the path for a better future since 1944 and continue our daily work to make the clothing industry more sustainable.


Reima Repair Kit can fix it

All parents know that kids’ clothing takes a lot. And if rips or holes happen, innovations like our Reima Repair Kit can fix them, reducing the waste that comes from buying new clothing because of wear and tear.


The world’s first circular outerwear for kids

We’re constantly innovating new ways to make our gear even more sustainable. Like our monomaterial, which is made from just one material instead of many, making it 100% recyclable. After being passed from kid to kid, when it finally wears out, it can be melted down and made into something new.


100% outerwear with recycled materials by 2025

Over 80% of our clothes are already made with more sustainable materials, reducing their planetary impact. Our goal is that by 2025, all Reima outdoor apparel are made with recycled fibers. Plus, all our cotton will be certified organic.


Originals – Durable and time-defying classics

The best things in life don’t change much over time. For over 75 years we’ve been crafting kids’ clothes that have been worn by generations of families. We collected our most beloved styles together and named them Reima Originals.