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We've added more items to Summer Sale
Make a splash with Reima swimsuits and sandals, now added in our summer sale! Make great finds with up to 50%. Hurry, while stocks last!
Summer sun, here we come
Have you sorted the kids’ swimwear yet? Dive into our lively new collection, featuring bright prints ideal for beach fun and poolside relaxation. With our SunProof beachwear, they can enjoy the sun safely for up to 50 times longer, shielded from harmful UVA and UVB rays without nasty chemicals.
For kids on the go
Summer is all about letting kids run wild, free from schedules and shoes—until they need them. Whether you're hitting the beach or exploring a new city, our shoes will keep your child comfortable all summer long.
Summer camp, let's go!
Lightweight, easy-to-pack clothes are ideal for summer camp fun! Featuring versatile, easy-care, and UV-protective items, our collection is perfect for happy young campers.
Keeping it cool, from playtime to downtime
Our cooling fabrics ensure that kids stay cool and comfy all day long, whether they're running wild in the park or chilling out in the backyard. With these clothes, it's not just about looking good – it's about feeling great too. So let your kids beat the heat in style with Reima Cooling clothes – the coolest choice for summer adventures.
Reima x Moomin
The door is always open—to adventure
In honor of the Moomins' 80th anniversary, we’re excited to bring you another Reima x Moomin collection featuring Tove Jansson’s iconic art. Made for little explorers, inspired by Finnish courage and curiosity.
The perfect gift, every time
Not sure what to choose? Reima gift card is the thoughtful choice that never disappoints. Our digital gift card is valid for a whole year and can be used online or in-store, offering the freedom to choose exactly what’s needed. Choose your desired sum for the gift card, and it’s delivered straight to your email—fast and hassle-free.
This is what sustainability looks like
A child’s joy is our most important responsibility as adults. At Reima, we provide the gear so you can focus on what’s essential; nurturing curiosity, inspiring adventure, and creating joy. Your kid can enjoy outdoors in gear that's protective, non-toxic, and made from superior materials.
READ MOREAbout us
We believe that small ideas can have a big impact. This is why, for over 80 years, we've had our hearts set on one thing: to create clothes and services that let kids live curiously, whatever the weather.
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Kids clothing for active kids
Reima is the leading premium performance wear brand for active children. We provide a good quality, year-around, tip-to-toe wardrobe for children, ages 0 to 12. We want them to discover the joy of movement, which will stick with them for the rest of life. Reima has been here for every day, every weather, every experience, wherever adventure awaits, since 1944.
We have the best selection within outerwear, like jackets for both summer and winter and trousers as well. Designed to handle any winter weather, our award-winning snowsuits are renowned for their exceptional warmth and waterproofing, making them a staple choice for all winter adventures. All our outerwear is perfect for demanding and changing weather in all seasons. For the sunny days, we have a great UV-protective swimwear collection, with a sun protective factor 50+. For the rainy days, you find colourful rainwear, made of safe flexible materials. Functional mid layers and innerwear is what makes the kids able to play for a long time.
We have a great selection of kids’ shoes, waterproof, functional and machine-washable. Everything your kid’s needs, when they go out and have fun whatever the weather.
As Reima is a company that focuses 100% on kids, we also look at sustainability through the same lens. We always ensure non-toxic clothing, footwear and accessories that allow kids to move and explore the world around them.
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