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First snow is here!

Shop the winter collection

Just one more slide!

From the snowy slopes of Finland, Reima's high-performing skiwear is designed with decades of winter sports expertise. So whether your kid is a pro or still learning, our clothes are perfect for those always wanting one more slide.

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Shop functional skiwear

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Black Friday is coming

Sign up to our newsletter for an early access to Black Friday! We also provide an exclusive sneak peek to the Black Friday offers before the campaign starts.

Be seen in the dark!

Keep your kids safe and seen with our reflective winter gear. Featuring all-over reflective prints, these jackets and overalls ensure your little ones shine bright, even through rain, fog, or the darkest winter days.

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Warmth starts at base

The secret to staying warm is proper layering. Discover our collection of base layers that lock in warmth and keep moisture at bay. From wool for chilly days to technical fabrics for active play, we have options for every winter need.

Our classic with a festive twist

The Stavanger one-piece is a true Reima classic. The fun 'mi-parti' color blocking in Stavanger is our historical specialty for the jubilee year. This type of design was common in fashions of the Middle Ages and was first seen in our Reimatec overalls in 2013. Functionality and playfulness at its best!

Only available on reima.com and Reima App.

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Enjoy winter with warm feet​

Shoes are made for walking, but Reima shoes are made for everything! Whether your kid likes to run around snowy fields or jump from a puddle to the next, our brand new shoe collection makes all this possible – plus ensures a top-notch style for all winter adventures.​

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Oyster shells in your wardrobe?

You bet. Discover Osteri and Osteri Max – waterproof, windproof, and incredibly warm winter jackets for kids and adults. These high-performance jackets set a new standard in innovative outerwear for the entire family.

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Award-winning products

We design winter wear that helps children of all shapes, sizes, and ages play like heroes. Our award-winning apparel has countless smart details to help kids to do their thing, come rain or shine, wind, or snow, and then more snow.

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Reima x Moomin

Join Reima on a fairytale trip to Moomin Valley! Dress your little ones in these adorable outfits based on the gorgeous illustrations by the beloved Finnish author Tove Jansson.

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This is what sustainability looks like

A child’s joy is our most important responsibility as adults. At Reima, we provide the gear so you can focus on what’s essential; nurturing curiosity, inspiring adventure, and creating joy. Your kid can enjoy outdoors in gear that's protective, non-toxic, and made from superior materials.

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About us

We believe that small ideas can have a big impact. This is why, for over 80 years, we've had our hearts set on one thing: to create clothes and services that let kids live curiously, whatever the weather.

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Kids clothing for active kids

Reima is the leading premium performance wear brand for active children. We provide a good quality, year-around, tip-to-toe wardrobe for children, ages 0 to 12. We want them to discover the joy of movement, which will stick with them for the rest of life. Reima has been here for every day, every weather, every experience, wherever adventure awaits, since 1944.

We have the best selection within outerwear, like jackets for both summer and winter and trousers as well. Designed to handle any winter weather, our award-winning snowsuits are renowned for their exceptional warmth and waterproofing, making them a staple choice for all winter adventures. All our outerwear is perfect for demanding and changing weather in all seasons. For the sunny days, we have a great UV-protective swimwear collection, with a sun protective factor 50+. For the rainy days, you find colourful rainwear, made of safe flexible materials. Functional mid layers and innerwear is what makes the kids able to play for a long time.

We have a great selection of kids’ shoes, waterproof, functional and machine-washable. Everything your kid’s needs, when they go out and have fun whatever the weather.

As Reima is a company that focuses 100% on kids, we also look at sustainability through the same lens. We always ensure non-toxic clothing, footwear and accessories that allow kids to move and explore the world around them.

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