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REIMA STRENGTHENS ITS ONLINE BUSINESS BY BUYING FINNISH BABY BOX

Reima, the leading Nordic brand for functional children’s wear, that recently launched its range of clothing in the UK, has bought Finnish Baby Box, an online business that sells starter kits for first-time parents.

REIMA STRENGTHENS ITS ONLINE BUSINESS BY BUYING FINNISH BABY BOX

Reima, the leading Nordic brand for functional children’s wear, that recently launched its range of clothing in the UK, has bought Finnish Baby Box, an online business that sells starter kits for first-time parents.

Finnish Baby Box was founded in 2014, selling starter kits for first time parents, directly to consumers online. According to the agreement signed today, Finnish Baby Box Oy and its entire business will become part of Reima Oy. This new business venture will launch officially on 1 January 2017 and will be headed up by Heikki Tiittanen, CEO of Finnish Baby Box and Eric Selin, head of technology. All employees of Finnish Baby Box will become staff of Reima Oy.

 

”Finnish Baby Box is a magnificent example of an innovative, global online startup company which has been able to quickly grow by utilizing digital possibilities. I believe that with the help of their online experience we can improve our agility and further strengthen our digital skills. For Reima this acquisition is a natural strategic step, which allows us to increase the service level of our products and amplify great customer experiences. We warmly welcome Finnish Baby Box to be a part of Reima. The service concept has now been tested with baby boxes, and we look forward to expanding it to older age groups”, states Elina Björklund, CEO of Reima.

 

”Reima offers us an excellent platform for growth. The company’s long experience in kids’ wear along with its international knowledge will support us and help us to continue to grow our business rapidly. Our views on the future of digital services are well aligned, and we have great expectations for our future cooperation”, concludes Heikki Tiittanen, CEO of Finnish Baby Box.

 

The ambitious goal of this union is to add services to Reima kids’ wear and to develop a strong online business platform which runs alongside Reima’s existing offering. Reima has set online customer experience at the centre of its strategy and aims to raise its own digital channels’ share to 25 per cent of its total sales by the year 2020, from the current 10 percent.

 

Finnish Baby Box is a company founded in 2014 by three Finnish fathers, developing and selling starter kits for parents expecting their first child. The idea is based on the widely-known Finnish maternity package. The company sells their baby boxes directly to consumers via its international web store. During its first two operating years, Finnish Baby Box has sent baby boxes to thousands of families in over 75 countries worldwide. More information: www.finnishbabybox.com

 

Reima, founded in 1944 and based in Finland, is the leading Nordic children's functional clothing brand. The company employs about 220 people and reached ca. 74.5 million € in net sales in 2015. Reima® products are sold in 30 countries across three continents. It is Reima’s mission to guarantee kids the freedom to be active and play outdoors, in any weather. Functionality, safety, sustainability and innovation are fundamental to Reima's design. Reima® products are tested by the world's most honest and ruthless testing team - children themselves. Read more: www.reima.com

 

What are Finnish baby boxes? Since 1938, Finland has been giving out free maternity packages to expecting families. Finnish baby boxes are cardboard boxes packed with a complete variety of items and clothes that are necessary for taking care of a new born baby. The box itself can be used as the baby’s first bed.