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Stars of the slopes

Our new ski collection is here!

Shop functional skiwear

24 surprises in December

Reima Advent Calendar

Amazing offers, product raffles, inspirational ideas for activities and crafts to do together with kids, Christmas story: The tale of the arctic fox and much more! 🎅

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Kids will be kids

Dive into the best kind of chaos with Reima. Our tough clothes keep the mess in check, so your kids can be kids and you can breathe easy.

Kids will be kids winter collection highlight image

Shop the winter collection

Celebrate winter with warm feet

Whether your kid likes to run around snowy streets or jump from one puddle to the next, our waterproof Reimatec shoes make it all possible. Our new shoe collection is packed with warm winter companions for all weathers and occasions.

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Reima Test Winners

We design winter wear that helps children of all shapes, sizes, and ages play like heroes. Our award-winning apparel has countless smart details to help kids to do their thing, come rain or shine, wind, or snow, and then more snow.


This is what sustainability looks like

A child’s joy is our most important responsibility as adults. At Reima, we provide the gear so you can focus on what’s essential; nurturing curiosity, inspiring adventure, and creating joy. Your kid can enjoy outdoors in gear that's protective, non-toxic, and made from superior materials.


About us

We believe that small ideas can have a big impact. This is why, for 75 years, we've had our hearts set on one thing: to create clothes and services that let kids live curiously, whatever the weather.


Kids clothing for active kids

Reima is the leading premium performance wear brand for active children. We provide a good quality, year-around, tip-to-toe wardrobe for children, ages 0 to 12. We want them to discover the joy of movement, which will stick with them for the rest of life. Reima has been here for every day, every weather, every experience, wherever adventure awaits, since 1944.

We have the best selection within outerwear, like jackets for both summer and winter and trousers as well. Designed to handle any winter weather, our award-winning snowsuits are renowned for their exceptional warmth and waterproofing, making them a staple choice for all winter adventures. All our outerwear is perfect for demanding and changing weather in all seasons. For the sunny days, we have a great UV-protective swimwear collection, with a sun protective factor 50+. For the rainy days, you find colourful rainwear, made of safe flexible materials. Functional mid layers and innerwear is what makes the kids able to play for a long time.

We have a great selection of kids’ shoes, waterproof, functional and machine-washable. Everything your kid’s needs, when they go out and have fun whatever the weather.

As Reima is a company that focuses 100% on kids, we also look at sustainability through the same lens. We always ensure non-toxic clothing, footwear and accessories that allow kids to move and explore the world around them.