Reima App
Earn rewards
Download on the App Store

Reima x Moomin

Welcome to Moominvalley, Reimakid

Join Reima on a fairytale trip to Moomin Valley! Dress your little ones in these adorable outfits based on the gorgeous illustrations by the beloved Finnish author Tove Jansson.

Shop our Moomin styles

Moomin Landing Page slotted section image

For all adventures​

Our Moomin gear has been designed for real-life adventures in comfort, so kids can get out or stay in and enjoy the world just like the Moomins do.

The collection includes soft, comfy layers and fun accessories  – all with smart little details that make a big difference. 

Clean enough to chew

Our Moomin collection is designed for babies & toddlers - and we only use safe and sustainable materials that are good for your child and the planet.

Moomin Flat set

Moomin Plask rain set

Make rainy days fun with our Moomin rain outfit! Designed with your little one in mind, this ensemble includes a waterproof jacket and pants with welded seams plus a detachable hood, ensuring kids will stay dry and comfy on any adventure! 💦

Moomin_Plask _108x1080

Moomin Magisk rainboot

Our new Moomin Magisk rain boots are like a candy, don't you think! The boots are made with vegan materials and have removable outsoles to speed up drying, in case your puddle surprises you with an extra inch of water.

Moomin Magisk rainboot_1080x1080

Moomin ♥ Reima​

Reima loves Moomins image

All adventures lead home

The Moomin stories celebrate freedom, courage, tolerance and the spirit of adventure, as well as taking responsibility for our families and neighbors. Reima is proud to sign up to these values, which inspired the design of the Reima Moomin wear collection.

Just like Tove Jansson’s magical Moomin stories, the patterns and colours of Reima Moomin cloths evoke stormy adventures and pleasant picnics – always with friends.

Welcome to Moominvalley!