10% off for your first purchase
Fight the bite with plant power
Insect-repellent jacket Puruton helps kids enjoy nature outings free from nasty bites.
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Light as air, ready to wear
The Arvo jacket adds value to all summer trips, short or long. It packs into its own pocket and shields kids from winds - without making them sweaty.
Reima Everyday Collection
New Reima Everyday items are designed to make every day your best day so far. With a unisex, relaxed fit and premium quality they're truly the wardrobe staples every kid needs.
Discover Everyday collection
Keeping it cool, from playtime to downtime
Our cooling fabrics ensure that kids stay comfy all day long, whether they're running wild in the park or chilling out in the backyard.
How to choose the right shoe size?
Trouble choosing a size? See our tips for measuring your kid's feet and choosing the size.
Read here
Breezy barefoot fun
Summer is all about freedom, and our new barefoot styles let kids embrace that. Let their toes feel the breeze and move naturally!
Our most-loved summer shoe is back
This light, classic Reima barefoot summer shoe is a foolproof choice for all warm-weather outings.
Moomin Magisk rainboot
Our Moomin Magisk rain boots are like a candy, don't you think!
Lean swimming shoes
Sleek and slim, these swim shoes fit perfectly on bare feet for wading and swimming with ease.
Grassroots level protection against bites
BugProof insect-repellent socks help protect your child from ticks and other bugs. A smart choice for summer walks in grass and forest.
Sun safe style statement
Our SunProof hats shield little faces and sensitive scalps from harsh summer rays, keeping them safe while they play.
Outlet shoes
Outlet accessories
Outlet outerwear
SunProof clothing for kids on sale
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